The Contribution of Competitive Intelligence Process in Achieving Strategic Agility: A Qualitative Study of Opinions from a Sample of Executives in the Food Industry Enterprises of Annaba and Skikda

This study qualitatively analyzes the contribution of the competitive intelligence process to achieving strategic agility, using NVivo v14 software to examine the views of a sample of executives from food industry enterprises in Annaba and Skikda. The study draws on structured interviews with nine executives, all of whom are practitioners in the strategic field. The findings indicate that while the enterprises under study demonstrate strategic agility, this is primarily due to their practice of competitive intelligence, albeit not fully implemented in a comprehensive manner. Based on these results, the study recommends that food industry enterprises develop a clear strategy for collecting, analyzing, and disseminating information, leveraging modern techniques. This will enable decision-makers to enhance the quality and speed of their decisions, further boosting strategic agility.

JEL classification: D83.