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Do Green Marketing and Green Brand Awareness Influence Customer Satisfaction? An Empirical Study Cover

Do Green Marketing and Green Brand Awareness Influence Customer Satisfaction? An Empirical Study

Oradea Journal of Business and Economics
Volume 5 (2020): Issue 2 (October 2020)
By:  and    
Open Access
|Oct 2020
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DOI: https://doi.org/10.47535/1991ojbe109 | Journal eISSN: 2501-3599
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Language: English
Published on: Oct 7, 2020
Published by: University of Oradea Publishing House
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Green marketing,
Green brand awareness,
Customer Satisfaction,
empirical study,
Mineral water product
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Business management, other,
Management accounting, financial controlling, cost calculation, investment,
Finance

© 2020 Alum Kusumah, Cheng-Wen Lee, published by University of Oradea Publishing House
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 5 (2020): Issue 2 (October 2020)
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