Do Green Marketing and Green Brand Awareness Influence Customer Satisfaction? An Empirical Study
By: Alum Kusumah and Cheng-Wen Lee
Authors
Alum Kusumah
Faculty of Economics and Business, Universitas Muhammadiyah Riau, Pekanbaru, Indonesia
Cheng-Wen Lee
International Business and Trade Department, College of Business, Chung Yuan Christian University, Taoyuan City, Taiwan, Province of China
DOI: https://doi.org/10.47535/1991ojbe109 | Journal eISSN: 2501-3599
Language: English
Published on: Oct 7, 2020
Published by: University of Oradea Publishing House
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2020 Alum Kusumah, Cheng-Wen Lee, published by University of Oradea Publishing House
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.