Emotional Advertising and Consumer Brand Love: The Indomie Noodles Experience
By: Oluseyi Ajayi and Babatunde Musiliu Abina
DOI: https://doi.org/10.4038/wjm.v15i1.7619 | Journal eISSN: 2012-6182
Language: English
Page range: 101 - 111
Published on: Sep 25, 2024
Published by: Department of Business Management, Wayamba University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2024 Oluseyi Ajayi, Babatunde Musiliu Abina, published by Department of Business Management, Wayamba University of Sri Lanka
This work is licensed under the Creative Commons Attribution 4.0 License.