Benefits and Challenges of Facebook Live Video Streaming in Sri Lankan Businesses Promotions: Viewers’ Perspective
Authors
Department of Business Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
Ambagahawaththage P. Charuni
Department of Business Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
DOI: https://doi.org/10.4038/vjbm.v5i2.7 | Journal eISSN: 2961-5151
Language: English
Page range: 24 - 42
Published on: Dec 31, 2022
Published by: Faculty of Business Studies, University of Vavuniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2022 Wickrama A.K. Amitha, Ambagahawaththage P. Charuni, published by Faculty of Business Studies, University of Vavuniya
This work is licensed under the Creative Commons Attribution 4.0 License.