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Benefits and Challenges of Facebook Live Video Streaming in Sri Lankan Businesses Promotions: Viewers’ Perspective Cover

Benefits and Challenges of Facebook Live Video Streaming in Sri Lankan Businesses Promotions: Viewers’ Perspective

Open Access
|Dec 2022
DOI: https://doi.org/10.4038/vjbm.v5i2.7 | Journal eISSN: 2961-5151
Language: English
Page range: 24 - 42
Published on: Dec 31, 2022
Published by: Faculty of Business Studies, University of Vavuniya
In partnership with: Paradigm Publishing Services

© 2022 Wickrama A.K. Amitha, Ambagahawaththage P. Charuni, published by Faculty of Business Studies, University of Vavuniya
This work is licensed under the Creative Commons Attribution 4.0 License.