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Application of Big Data Analytics in Telecommunication Sector Company in Sri Lanka: with Reference to Marketing Perspective Cover

Application of Big Data Analytics in Telecommunication Sector Company in Sri Lanka: with  Reference to Marketing Perspective

Sri Lanka Journal of Marketing
Volume 8 (2022): Issue 3
By:   
Open Access
|Dec 2022
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DOI: https://doi.org/10.4038/sljmuok.v8i3.114
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Language: English
Page range: 114 - 140
Published on: Dec 30, 2022
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
Big data,
Big data analytics,
Customer segmentation,
Strategic marketing decisions,
Telecommunication,
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© 2022 R. T. Senavirathne, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 8 (2022): Issue 3
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