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Impact of Experiential Marketing on Destination  Image towards Sri Lankan Tourism with the mediating  effect of Destination Trust Cover

Impact of Experiential Marketing on Destination Image towards Sri Lankan Tourism with the mediating effect of Destination Trust

Open Access
|Dec 2022

Authors

L. M. P. Chandrasiri

madushi.chandrasiri@gmail.com

University of Kelaniya

Bimali Wijesundara

bimaliwijesundara@kln.ac.lk

University of Kelaniya
Language: English
Page range: 91 - 113
Published on: Dec 30, 2022
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services

© 2022 L. M. P. Chandrasiri, Bimali Wijesundara, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.