How Brand Preference Shapes Brand Loyalty of Milk Powder Through Young Consumers’ Eyes: The Moderating Role of Health Consciousness
Authors
M. G. T. Lakmali
Language: English
Page range: 41 - 64
Published on: Dec 30, 2022
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2022 M. G. T. Lakmali, G. C. Samaraweera, N. M. N. K. Narayana, W. M. R. Laksiri, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.