Youngsters Hedonic Shopping Motives in Different Genders and its Influence on Impulse Buying Tendencies: The Moderating Effect of Situational Factors
By: P. K. C. Dinesha
Language: English
Page range: 18 - 40
Published on: Dec 30, 2022
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2022 P. K. C. Dinesha, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.