The Role of Instagram Influencers’ Credibility on Customer Purchase Intention: A Case of Restaurant Sector Sri Lanka
Language: English
Page range: 113 - 131
Published on: May 19, 2022
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2022 Hemanthi Dulanjini Samarakoon, R. M. U. R. K. Rathnayaka, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.