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Drivers of the Purchasing Intention Provoked Via Facebook Advertising of Millennial Sri Lankans Cover

Drivers of the Purchasing Intention Provoked Via Facebook Advertising of Millennial Sri Lankans

Sri Lanka Journal of Marketing
Volume 7 (2021): Issue 2
By: ,   and    
Open Access
|Aug 2021
Authors

Authors

D. A. G. P. K. Gayathree

poornima@kln.ac.lk

University of Kelaniya

B. S. S. U. Bandara

saumya.uditha@kln.ac.lk

University of Kelaniya

Navodani Thennakoon

navodanithennakoon6@gmail.com

Department of Marketing Management, Kelaniya
DOI: https://doi.org/10.4038/sljmuok.v7i2.66
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Language: English
Page range: 104 - 124
Published on: Aug 30, 2021
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
Facebook advertising,
Gender,
Informativeness,
Perceived relevance,
Performance expectancy,
Purchasing intention,
The millennial generation

© 2021 D. A. G. P. K. Gayathree, B. S. S. U. Bandara, Navodani Thennakoon, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.

Volume 7 (2021): Issue 2
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