Skip to main content
Have a personal or library account? Click to login
Impact of Social Media Advertising on Consumer Buying Behaviour: With Special Reference to Fast Fashion Industry Cover

Impact of Social Media Advertising on Consumer Buying Behaviour: With Special Reference to Fast Fashion Industry

Sri Lanka Journal of Marketing
Volume 7 (2021): Issue 2
By:   
Open Access
|Aug 2021
Download

Download Article

Download the full article as a PDF file.

DOI: https://doi.org/10.4038/sljmuok.v7i2.65
Journal RSS Feed
Language: English
Page range: 80 - 103
Published on: Aug 30, 2021
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
Consumer buying behavior,
Fashion retailers,
Fast fashion,
Social media advertising

© 2021 D. M. D. Bandara, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.

Volume 7 (2021): Issue 2
Previous article
Next article