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The Millennials as Stayers versus Switchers: The Context of Mobile Phone Services in Sri Lanka Cover

The Millennials as Stayers versus Switchers: The Context of Mobile Phone Services in Sri Lanka

Sri Lanka Journal of Marketing
Volume 6 (2020): Issue 2
By:   
Open Access
|Dec 2020
Authors

Authors

A. C. Karunaratna

acruhuna@gmail.com

University of Ruhuna, Matara
DOI: https://doi.org/10.4038/sljmuok.v6i2.46
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Language: English
Page range: 160 - 196
Published on: Dec 8, 2020
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
Loyal,
Millennials,
Retention,
Switching

© 2020 A. C. Karunaratna, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.

Volume 6 (2020): Issue 2
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