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Factors Influencing Milk Powder Brand Preference: A Case from Kegalle District of Sri Lanka Cover

Factors Influencing Milk Powder Brand Preference: A Case from Kegalle District of Sri Lanka

Sri Lanka Journal of Marketing
Volume 6 (2020): Issue 2
By: ,   and    
Open Access
|Dec 2020
Authors

Authors

A. G. K. Wijesinghe

kusum_wijesinghe06@yahoo.com

Wayamba University of Sri Lanka

N. R. Abeynayake

rabeynayake@hotmail.com

Wayamba University of Sri Lanka

R. L. C. Priyadarshani

ravi@kln.ac.lk

Wayamba University of Sri Lanka
DOI: https://doi.org/10.4038/sljmuok.v6i2.40
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Language: English
Page range: 1 - 24
Published on: Dec 8, 2020
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
Brand loyalty,
Brand preference,
Certification,
Consumer,
Milk powder,
Product factor,
Trust on brand

© 2020 A. G. K. Wijesinghe, N. R. Abeynayake, R. L. C. Priyadarshani, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.

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