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The Impact of Internal Marketing on Employee Brand Commitment in Sri Lankan Insurance Industry Cover

The Impact of Internal Marketing on Employee Brand Commitment in Sri Lankan Insurance Industry

Sri Lanka Journal of Marketing
Volume 6 (2020): Issue 1
By:   
Open Access
|Jun 2020
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DOI: https://doi.org/10.4038/sljmuok.v6i1.38
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Language: English
Page range: 99 - 122
Published on: Jun 30, 2020
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
Affective Commitment,
Continuance Commitment,
Insurance Industry,
Internal Marketing,
Normative Commitment

© 2020 H.M.D.S. Wijenayaka, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.

Volume 6 (2020): Issue 1
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