Customer Self Oriented and Other Oriented Intrinsic Values, Brand Trust and Consumer-Brand Relationship: A Conceptual Review with Reference to Life Insurance Sector Research Proposition
Open Access
|Jun 2020Language: English
Page range: 80 - 98
Published on: Jun 30, 2020
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2020 B.M.A. Pushpakumara, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.