How Brands opt Social Media Influencers for Influencer Marketing on Instagram: A Study on Sri Lankan Beauty & Personal Care Brands
Open Access
|Dec 2019Language: English
Page range: 135 - 158
Published on: Dec 1, 2019
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2019 K.G.P. Lakmal, H.A.H. Hettiarachchi, B.K.H.D. Anuranga, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.