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The Impact of Marketing Research Practices on Financial Performance: Study of Small and Medium Enterprises in Sri Lanka Cover

The Impact of Marketing Research Practices on Financial Performance: Study of Small and Medium Enterprises in Sri Lanka

Open Access
|Dec 2019

Authors

T.K. Pushpasiri

thisarakasun@gmail.com

Finance Commission of Sri Lanka

V.P. Dharmadasa

virajpriyankara7@gmail.com

Finance Commission of Sri Lanka
Language: English
Page range: 113 - 134
Published on: Dec 1, 2019
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services

© 2019 T.K. Pushpasiri, V.P. Dharmadasa, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.