Impact of Multichannel Brand Trust on Behavioural Intention
By: B.S.S.U. Bandara and A. Jayarathne
Open Access
|Dec 2019Language: English
Page range: 81 - 109
Published on: Dec 1, 2019
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2019 B.S.S.U. Bandara, A. Jayarathne, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.