The Impact of Digital Content Marketing on the Purchase Intention of Connected Consumers: A Study Based on Natural Ingredient- Based Personal Care Products
Open Access
|Jun 2019Language: English
Page range: 59 - 71
Published on: Jun 30, 2019
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2019 Uthpala Subasinghe, R. A. S. Weerasisri, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.