The Influence of Facebook Brand Page on Consumer Purchase Intention with Reference to Fashion Retailing Industry
By: L.B. Rajanpaksha and D.K. Thilina
Open Access
|Jun 2019Language: English
Page range: 55 - 101
Published on: Jun 30, 2019
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2019 L.B. Rajanpaksha, D.K. Thilina, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.