Impact of Celebrity Brand Endorsement on Consumer Buying Behaviour on Modern Trade in Sri Lanka
Open Access
|Jun 2019Language: English
Page range: 36 - 54
Published on: Jun 30, 2019
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2019 P.V.M.V.D. Udovita, published by Department of Marketing Management, University of Kelaniya
This work is licensed under the Creative Commons License.