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AI-Generated Advertisements on Consumer Acceptance with the Mediating effect of Perceived Intelligence in AI Endorsement Cover

AI-Generated Advertisements on Consumer Acceptance with the Mediating effect of Perceived Intelligence in AI Endorsement

Sri Lanka Journal of Management Studies
Volume 7 (2025): Issue 1
By:   
Open Access
|Sep 2025
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DOI: https://doi.org/10.4038/sljms.v7i1.173 | Journal eISSN: 2792-1093
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Language: English
Page range: 104 - 124
Published on: Sep 4, 2025
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
AI generated advertisements,
Consumer acceptance,
Perceived intelligence in AI endorsement

© 2025 G. P. K. Nishadi, published by Open University of Sri Lanka
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.

Volume 7 (2025): Issue 1
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