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Determinants towards Doctors’ Prescribing Intention of Branded Medicines: A Case of Antibiotics in the Sri Lankan Pharmaceutical Industry Cover

Determinants towards Doctors’ Prescribing Intention of Branded Medicines: A Case of Antibiotics in the Sri Lankan Pharmaceutical Industry

Open Access
|Aug 2019

Authors

T.D. Jayasooriya

nabey@ou.ac.lk

The Open University of Sri Lanka, Nawala, Nugegoda

G.D. Samarasinghe

nabey@ou.ac.lk

University of Moratuwa, Katubedda
Language: English
Page range: 129 - 146
Published on: Aug 1, 2019
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services

© 2019 T.D. Jayasooriya, G.D. Samarasinghe, published by Open University of Sri Lanka
This work is licensed under the Creative Commons License.