The Effect of Social Media Advertisement Features on the Online Purchase Intention: A Case Study in Sri Lanka
Authors
S. S. K. T. Seelanatha
Wayamba University of Sri Lanka, Makandura, Gonawila (NWP), 60170
N. R. Abeynayake
Wayamba University of Sri Lanka, Makandura, Gonawila (NWP), 60170
DOI: https://doi.org/10.4038/sljastats.v23i3.8075 | Journal eISSN: 2424-6271
Language: English
Page range: 121 - 132
Published on: Dec 30, 2022
Published by: The Institute of Applied Statistics, Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2022 S. S. K. T. Seelanatha, N. R. Abeynayake, published by The Institute of Applied Statistics, Sri Lanka
This work is licensed under the Creative Commons Attribution 4.0 License.