The influence of customer perceived risk on online purchasing intention, moderating effect of electronic word of mouth: with reference to fast fashion retail industry in Sri Lanka
By: U. G. C. Lakchan and G. C. Samaraweera
DOI: https://doi.org/10.4038/pmr.v4i1.56 | Journal eISSN: 2673-1207
Language: English
Page range: 88 - 115
Published on: Jun 30, 2022
Published by: Faculty of Management, University of Peradeniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2022 U. G. C. Lakchan, G. C. Samaraweera, published by Faculty of Management, University of Peradeniya
This work is licensed under the Creative Commons Attribution 4.0 License.