Influence of resource bricolage on entrepreneurial orientation in family firms in Western Province, Sri Lanka: The moderating role of family member characteristics

Startups often have a larger chance of failing than more established businesses. Similarly, firms owned by family members have the unique characteristic of getting heavy pressure from family members in business decisions and tend to be less risk-taking. From a resource-based perspective, previous research has shown how resource bricolage plays a role in influencing a firm's entrepreneurial orientation. This research expands the past research by theorizing and analyzing the effect of entrepreneurial bricolage on entrepreneurial orientation in family firms. Using data of 79 family-owned firms in the Western Province of Sri Lanka, it was discovered that resource bricolage has a significant positive influence on entrepreneurial orientation when start-ups encounter resource restrictions, and the link is negatively moderated by the top management team’s heterogeneity and behavioral integration. The findings should theoretically help start-ups, mainly family firms to improve their entrepreneurial attitudes, overcome resource limitations and achieve smooth survival and growth.