Unveiling the drivers of consumers food waste behavior in Batticaloa’s Manmunai North Division

Investigating the variables that influence "consumers' food waste behavior" in Manmunai, Batticaloa-North division, is the goal of this paper. The author has created a questionnaire that takes into account contextual aspects to explain the food waste behavior, and the study uses the theory of planned behavior (TPB) as its theoretical framework. The findings indicate that the attitude toward food waste, injunctive norms, moral norms, and perceived behaviors all strongly influenced the desire to not waste food. The primary goal of this study is to identify the factors that have the greatest impact on "consumer's food waste behavior" in developing nations like Sri Lanka.