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Impact of Fashion Involvement and Hedonic Consumption on Impulse Buying Tendency of Sri Lankan Apparel Consumers: The Moderating Effect of Age and Gender Cover

Impact of Fashion Involvement and Hedonic Consumption on Impulse Buying Tendency of Sri Lankan Apparel Consumers: The Moderating Effect of Age and Gender

NSBM Journal of Management
Volume 6 (2020): Issue 2
By:  and    
Open Access
|Dec 2020
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DOI: https://doi.org/10.4038/nsbmjm.v6i2.58 | Journal eISSN: 2513-2202
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Language: English
Page range: 23 - 55
Published on: Dec 1, 2020
Published by: National School of Business Management
In partnership with: Paradigm Publishing Services
Keywords:
Impulse buying tendency,
Fashion involvement,
Hedonic consumption,
Age,
Gender

© 2020 V.K. Colombage, D.T. Rathnayake, published by National School of Business Management
This work is licensed under the Creative Commons License.

Volume 6 (2020): Issue 2
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