Impact of Fashion Involvement and Hedonic Consumption on Impulse Buying Tendency of Sri Lankan Apparel Consumers: The Moderating Effect of Age and Gender
By: V.K. Colombage and D.T. Rathnayake
Open Access
|Dec 2020Authors
DOI: https://doi.org/10.4038/nsbmjm.v6i2.58 | Journal eISSN: 2513-2202
Language: English
Page range: 23 - 55
Published on: Dec 1, 2020
Published by: National School of Business Management
In partnership with: Paradigm Publishing Services
© 2020 V.K. Colombage, D.T. Rathnayake, published by National School of Business Management
This work is licensed under the Creative Commons License.