Effect of Product Evaluation on Purchase Intention toward White Goods: Mediating Role of Country of Origin
By: P. S. Chacko
DOI: https://doi.org/10.4038/kjm.v13i1.7797 | Journal eISSN: 2448-9298
Language: English
Page range: 56 - 67
Published on: Apr 30, 2024
Published by: Faculty of Commerce and Management Studies University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2024 P. S. Chacko, published by Faculty of Commerce and Management Studies University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.