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Effect of Product Evaluation on Purchase Intention toward White Goods: Mediating Role of Country of Origin Cover

Effect of Product Evaluation on Purchase Intention toward White Goods: Mediating Role of Country of Origin

Kelaniya Journal of Management
Volume 13 (2024): Issue 1
By:   
Open Access
|Apr 2024
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DOI: https://doi.org/10.4038/kjm.v13i1.7797 | Journal eISSN: 2448-9298
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Language: English
Page range: 56 - 67
Published on: Apr 30, 2024
Published by: Faculty of Commerce and Management Studies University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
Country of origin,
Globalization,
Mediation analysis,
Product evaluation,
Purchase intention,
White goods

© 2024 P. S. Chacko, published by Faculty of Commerce and Management Studies University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 13 (2024): Issue 1
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