Impact of Intrinsic Factors and Subjective Norms that Influence Purchase Intention in Sri Lankan Online Retail Apparel Industry
By: A. C. De Silva and H. M. A. Herath
DOI: https://doi.org/10.4038/kjhrm.v14i2.67 | Journal eISSN: 2738-2192
Language: English
Page range: 16 - 27
Published on: Dec 30, 2019
Published by: Department of Human Resource Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2019 A. C. De Silva, H. M. A. Herath, published by Department of Human Resource Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.