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Application of Marketing Techniques in Library Services and Challenges Faced by University Librarians in Sri Lanka Cover

Application of Marketing Techniques in Library Services and Challenges Faced by University Librarians in Sri Lanka

Journal of the University Librarians Association of Sri Lanka

Volume 24 (2021): Issue 2

By: S. Shabnam Nishath and Sajeewanie D. Somaratna

Open Access

|Jun 2021

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DOI: https://doi.org/10.4038/jula.v24i2.8049 | Journal eISSN: 2579-2253

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Language: English

Page range: 120 - 137

Published on: Jun 29, 2021

Published by: University Librarians Association of Sri Lanka

In partnership with: Paradigm Publishing Services

Keywords:

Library marketing techniques,

Library services,

University librarians,

University libraries,

Challenges in marketing

© 2021 S. Shabnam Nishath, Sajeewanie D. Somaratna, published by University Librarians Association of Sri Lanka
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.

Volume 24 (2021): Issue 2

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