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Application of Marketing Techniques in Library Services and Challenges Faced by University Librarians in Sri Lanka Cover

Application of Marketing Techniques in Library Services and Challenges Faced by University Librarians in Sri Lanka

Journal of the University Librarians Association of Sri Lanka
Volume 24 (2021): Issue 2
By:  and    
Open Access
|Jun 2021
Authors

Authors

S. Shabnam Nishath

shabnam@lib.cmb.ac.lk

University of Colombo

Sajeewanie D. Somaratna

sajees@lib.cmb.ac.lk

University of Colombo
DOI: https://doi.org/10.4038/jula.v24i2.8049 | Journal eISSN: 2579-2253
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Language: English
Page range: 120 - 137
Published on: Jun 29, 2021
Published by: University Librarians Association of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
Library marketing techniques,
Library services,
University librarians,
University libraries,
Challenges in marketing

© 2021 S. Shabnam Nishath, Sajeewanie D. Somaratna, published by University Librarians Association of Sri Lanka
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.

Volume 24 (2021): Issue 2
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