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Impact of Social Media Promotions on Impulse Buying Behaviour with the Mediating Effect of Impulse Buying Intention: With Reference to Cosmetic Industry in Sri Lanka Cover

Impact of Social Media Promotions on Impulse Buying Behaviour with the Mediating Effect of Impulse Buying Intention: With Reference to Cosmetic Industry in Sri Lanka

Journal of Management Matters
Volume 12 (2025): Issue 1
By:   
Open Access
|Aug 2025
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DOI: https://doi.org/10.4038/jmm.v12i1.85 | Journal eISSN: 2792-1255
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Language: English
Page range: 21 - 38
Published on: Aug 1, 2025
Published by: Faculty of Management Studies, Rajarata University
In partnership with: Paradigm Publishing Services
Keywords:
Social media marketing,
Social Media Advertising,
Social media community,
Impulse buying intention,
Impulse buying behavior

© 2025 G. P. K. Nishadi, published by Faculty of Management Studies, Rajarata University
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 12 (2025): Issue 1
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