Impact of Social Media Promotions on Impulse Buying Behaviour with the Mediating Effect of Impulse Buying Intention: With Reference to Cosmetic Industry in Sri Lanka
By: G. P. K. Nishadi
Authors
DOI: https://doi.org/10.4038/jmm.v12i1.85 | Journal eISSN: 2792-1255
Language: English
Page range: 21 - 38
Published on: Aug 1, 2025
Published by: Faculty of Management Studies, Rajarata University
In partnership with: Paradigm Publishing Services
Keywords:
© 2025 G. P. K. Nishadi, published by Faculty of Management Studies, Rajarata University
This work is licensed under the Creative Commons Attribution 4.0 License.