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Critical Discourse Analysis of Tamil Cultural Identity in Celebrity Endorsement in Advertisements Cover

Critical Discourse Analysis of Tamil Cultural Identity in Celebrity Endorsement in Advertisements

Journal of Business Studies
Volume 3 (2016): Issue 2
By:   
Open Access
|Dec 2016
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DOI: https://doi.org/10.4038/jbs.v3i2.5 | Journal eISSN: 2362-0269
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Language: English
Page range: 56 - 77
Published on: Dec 1, 2016
Published by: Faculty of Management Studies and Commerce, University of Jaffna
In partnership with: Paradigm Publishing Services
Keywords:
Critical discourse analysis,
cultural endorsement,
Tamil cultural identity

© 2016 S. Shivany, published by Faculty of Management Studies and Commerce, University of Jaffna
This work is licensed under the Creative Commons License.

Volume 3 (2016): Issue 2
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