Critical Discourse Analysis of Tamil Cultural Identity in Celebrity Endorsement in Advertisements
By: S. Shivany
Open Access
|Dec 2016Authors
DOI: https://doi.org/10.4038/jbs.v3i2.5 | Journal eISSN: 2362-0269
Language: English
Page range: 56 - 77
Published on: Dec 1, 2016
Published by: Faculty of Management Studies and Commerce, University of Jaffna
In partnership with: Paradigm Publishing Services
© 2016 S. Shivany, published by Faculty of Management Studies and Commerce, University of Jaffna
This work is licensed under the Creative Commons License.