Impact of Corporate Social Responsibility (CSR) on Customer Loyalty among Generation Z Consumers in Mobile Telecommunication Service Provider Industry in Sri Lanka: Mediating Effect of Corporate Image
DOI: https://doi.org/10.4038/ijcbr.v4i1.38 | Journal eISSN: 2961-5259
Language: English
Page range: 137 - 159
Published on: Dec 22, 2025
Published by: Faculty of Business, NSBM Green University
In partnership with: Paradigm Publishing Services
Keywords:
© 2025 Nisal Kaushika, Dhuveeshan Muthusamy, Kuhanya Sivasangari, published by Faculty of Business, NSBM Green University
This work is licensed under the Creative Commons Attribution 4.0 License.