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Impact of Corporate Social Responsibility (CSR) on Customer Loyalty among Generation Z Consumers in Mobile Telecommunication Service Provider Industry in Sri Lanka: Mediating Effect of Corporate Image Cover

Impact of Corporate Social Responsibility (CSR) on Customer Loyalty among Generation Z Consumers in Mobile Telecommunication Service Provider Industry in Sri Lanka: Mediating Effect of Corporate Image

International Journal of Contemporary Business Research
Volume 4 (2025): Issue 1
By: ,   and    
Open Access
|Dec 2025
Authors

Authors

Nisal Kaushika

kaushikanisal0@gmail.com

University of Kelaniya

Dhuveeshan Muthusamy

mdhuv241@kln.ac.lk

University of Kelaniya

Kuhanya Sivasangari

skuha241@kln.ac.lk

University of Kelaniya
DOI: https://doi.org/10.4038/ijcbr.v4i1.38 | Journal eISSN: 2961-5259
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Language: English
Page range: 137 - 159
Published on: Dec 22, 2025
Published by: Faculty of Business, NSBM Green University
In partnership with: Paradigm Publishing Services
Keywords:
Corporate image,
Corporate social responsibility,
Customer loyalty,
Generation Z consumer,
Mobile telecommunication service provider industry

© 2025 Nisal Kaushika, Dhuveeshan Muthusamy, Kuhanya Sivasangari, published by Faculty of Business, NSBM Green University
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 4 (2025): Issue 1
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