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Milieumarketing und Zielgruppenkonstruktion revisited Cover

Milieumarketing und Zielgruppenkonstruktion revisited

Open Access
|Jun 2023

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DOI: https://doi.org/10.3278/HBV2302W003 | Journal eISSN: 0018-103X
Language: German
Page range: 19 - 28
Published on: Jun 9, 2023
Published by: wbv Media
In partnership with: Paradigm Publishing Services

© 2023 Rudolf Tippelt, Jutta Reich-Claassen, published by wbv Media
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.