Glavne Odrednice Učinkovitog Kriznog Komuniciranja u Zdravstvenim Ustanovama / Main Determinants of Effective Crisis Communication in Health Institutions

Pejaković, Goran; Čuturić, Mladen

doi:10.32676/n.11.1.6

Abstract

Krizno komuniciranje je oblik komunikacije koji mora biti zastupljen u svim organizacijama i u svakom razdoblju njihovog egzistiranja. Važnost komunikacije, a tako i krizne komunikacije, posebno se naglašava u zdravstvu zato što se radi o djelatnosti koja skrbi za zdravlje i život ljudi. Svrha ovog rada je objasniti ključne determinante kriznog komuniciranja u zdravstvenim ustanovama. Na taj način će se doprinijeti boljem razumijevanju procesa kriznog komuniciranja, a tako i jačanju kapaciteta zdravstvenih ustanova za suočavanje s kriznim situacijama. U radu se primijenila deskriptivno-analitička metoda postojeće literature o predmetnoj materiji. Utvrđena je mogućnosti primjene teorija i modela kriznog komuniciranja u zdravstvenim ustanovama u funkciji očuvanja njihovog ugleda i provedbi aktivnosti savladavanja krize. Također, predložene su i preporuke za djelotvorno krizno komuniciranje u zdravstvenim ustanovama kao inherentnim dijelom procesa sustava upravljanja krizama i donošenja odluka.

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Glavne Odrednice Učinkovitog Kriznog Komuniciranja u Zdravstvenim Ustanovama / Main Determinants of Effective Crisis Communication in Health Institutions

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