A Bibliometric Analysis of Virtual Influencers as a Trend in Digital Marketing: Insights from WOS Cover

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A Bibliometric Analysis of Virtual Influencers as a Trend in Digital Marketing: Insights from WOS

Notitia – journal for economic, business and social issues

By: Iva Gregurec, Larisa Hrustek and Magdalena Kuštelega

Open Access

|Jul 2025

Authors

Iva Gregurec

iva.gregurec@foi.unizg.hr

University of Zagreb Faculty of Organization and Informatics

Larisa Hrustek

larisa.hrustek@foi.unizg.hr

University of Zagreb Faculty of Organization and Informatics

Magdalena Kuštelega

magdalena.kustelega@foi.unizg.hr

University of Zagreb Faculty of Organization and Informatics

DOI: https://doi.org/10.32676/n.11.1.4 | Journal eISSN: 1849-9066

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Language: English

Published on: Jul 26, 2025

Published by: Notitia d.o.o

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

virtual influencers,

artificial intelligence,

digital marketing,

bibliometric analysis,

Related subjects:

Computer sciences,

Artificial intelligence,

Information technology,

Business and economics,

Business management,

Corporate social responsibility (CSR), compliance management, business ethics,

Social sciences,

Political science,

Political science, other

© 2025 Iva Gregurec, Larisa Hrustek, Magdalena Kuštelega, published by Notitia d.o.o
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.