The Role of Digital Marketing in Strengthening Rural Enterprises: A Comparative Analysis of the Western Balkans
By: Milena Cvjetkovic and Bojana Ostojić
Authors
University Union – Nikola Tesla, School of Engeenering Management, Belgrade, Serbia
Educons University, Faculty of Project and Innovation Management, Professor “Petar Jovanović”, Belgrade, Serbia
Language: English
Page range: 27 - 54
Submitted on: Jul 30, 2025
Accepted on: Jan 13, 2026
Published on: Jun 30, 2026
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2026 Milena Cvjetkovic, Bojana Ostojić, published by The Institute of Agricultural and Food Economics – National Research Institute
This work is licensed under the Creative Commons Attribution 4.0 License.