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The Role of Digital Marketing in Strengthening Rural Enterprises: A Comparative Analysis of the Western Balkans Cover

The Role of Digital Marketing in Strengthening Rural Enterprises: A Comparative Analysis of the Western Balkans

Open Access
|Jun 2026

Authors

Milena Cvjetkovic

cvjetkovicm@gmail.com

University Union – Nikola Tesla, School of Engeenering Management, Belgrade, Serbia

Bojana Ostojić

bojanaostojic2002@yahoo.com

Educons University, Faculty of Project and Innovation Management, Professor “Petar Jovanović”, Belgrade, Serbia
DOI: https://doi.org/10.30858/zer/216949 | Journal eISSN: 2392-3458 | Journal ISSN: 0044-1600
Language: English
Page range: 27 - 54
Submitted on: Jul 30, 2025
Accepted on: Jan 13, 2026
Published on: Jun 30, 2026
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2026 Milena Cvjetkovic, Bojana Ostojić, published by The Institute of Agricultural and Food Economics – National Research Institute
This work is licensed under the Creative Commons Attribution 4.0 License.