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Data-Driven Analysis of Omnichannel Purchasing Pathways: Age and Gender Effects Across Retail Product Categories Cover

Data-Driven Analysis of Omnichannel Purchasing Pathways: Age and Gender Effects Across Retail Product Categories

Production Engineering Archives
Volume 32 (2026): Issue 3 (September 2026)
By: ,   and    
Open Access
|Jun 2026
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DOI: https://doi.org/10.30657/pea.2026.32.34 | Journal eISSN: 2353-7779 | Journal ISSN: 2353-5156
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Language: English
Page range: 416 - 429
Submitted on: Mar 30, 2026
Accepted on: Jun 1, 2026
Published on: Jun 23, 2026
Published by: Quality and Production Managers Association
In partnership with: Paradigm Publishing Services
Keywords:
omnichannel purchasing,
consumer pathways,
retail economics,
Demographic heterogeneity
Related subjects:
Business and economics,
Business management,
Business management, other,
Engineering,
Mechanical engineering,
Production technology,
Engineering,
Mechanical engineering,
Process engineering and industrial engineering,
Materials sciences,
Materials sciences, other

© 2026 Emília Madudová, Tatiana Čorejová, Margita Majerčáková, published by Quality and Production Managers Association
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 32 (2026): Issue 3 (September 2026)
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