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The Impact of Selected Variables on Customer Lifetime Value Cover

The Impact of Selected Variables on Customer Lifetime Value

Acta academica karviniensia
Volume 26 (2026): Issue 1 (June 2026)
By: ,   and    
Open Access
|Jun 2026
Authors

Authors

Daniel Kvíčala

kvicala@opf.slu.cz

Silesian University, School of Business Administration, Karviná

Halina Starzyczná

starzyczna@opf.slu.cz

Silesian University, School of Business Administration, Karviná

Ondřej Mikšík

miksik@opf.slu.cz

Silesian University, School of Business Administration, Karviná
DOI: https://doi.org/10.25142/aak.2026.003 | Journal eISSN: 2533-7610 | Journal ISSN: 1212-415X
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Language: English
Page range: 36 - 47
Published on: Jun 16, 2026
Published by: Silesian University in Opava
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
customer value,
e-shop,
metrics for monitoring customer behaviour,
Vector Autoregression (VAR)
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Marketing, sales, customer relations,
Industries,
Small and medium-sized companies (SMU), small businesses, startups,
Social sciences,
Sociology,
Sociology of family, youth, and aging

© 2026 Daniel Kvíčala, Halina Starzyczná, Ondřej Mikšík, published by Silesian University in Opava
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 26 (2026): Issue 1 (June 2026)
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