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From Browsing to Buying: Analyzing Preferences of Females and Males in Non-Luxury Online Apparel Shopping in Croatia – An Exploratory Analysis Cover

From Browsing to Buying: Analyzing Preferences of Females and Males in Non-Luxury Online Apparel Shopping in Croatia – An Exploratory Analysis

Zagreb International Review of Economics and Business
Volume 28 (2025): Issue 2 (November 2025)
By:  and    
Open Access
|Dec 2025
Authors

Authors

Ana Budimir

abudimir5@gmail.com

Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia

Blaženka Knežević

Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
DOI: https://doi.org/10.2478/zireb-2025-0027 | Journal eISSN: 1849-1162 | Journal ISSN: 1331-5609
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Language: English
Page range: 319 - 336
Published on: Dec 6, 2025
Published by: University of Zagreb, Faculty of Economics & Business
In partnership with: Paradigm Publishing Services
Keywords:
online shopping,
consumer preferences,
consumer behavior,
apparel industry,
shopping methods
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Business and economics,
Political economics,
Public finance and fiscal theory,
Business and economics,
Business management,
Management, organization, corporate governance,
Business and economics,
Business management,
Marketing, sales, customer relations

© 2025 Ana Budimir, Blaženka Knežević, published by University of Zagreb, Faculty of Economics & Business
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 28 (2025): Issue 2 (November 2025)
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