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From Browsing to Buying: Analyzing Preferences of Females and Males in Non-Luxury Online Apparel Shopping in Croatia – An Exploratory Analysis Cover

From Browsing to Buying: Analyzing Preferences of Females and Males in Non-Luxury Online Apparel Shopping in Croatia – An Exploratory Analysis

Zagreb International Review of Economics and Business
Volume 28 (2025): Issue 2 (November 2025)
By: Ana Budimir and  Blaženka Knežević  
Open Access
|Dec 2025
Authors

Authors

Ana Budimir

abudimir5@gmail.com

Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia

Blaženka Knežević

Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
DOI: https://doi.org/10.2478/zireb-2025-0027 | Journal eISSN: 1849-1162 | Journal ISSN: 1331-5609
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Language: English
Page range: 319 - 336
Published on: Dec 6, 2025
Published by: University of Zagreb, Faculty of Economics & Business
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
online shopping,
consumer preferences,
consumer behavior,
apparel industry,
shopping methods
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance

© 2025 Ana Budimir, Blaženka Knežević, published by University of Zagreb, Faculty of Economics & Business
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 28 (2025): Issue 2 (November 2025)
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