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Developing a Typology of Heritage Site Visitors: A Consumer Styles Inventory Approach Cover

Developing a Typology of Heritage Site Visitors: A Consumer Styles Inventory Approach

Zagreb International Review of Economics and Business
Volume 27 (2024): Issue 1 (May 2024)
By: Sunčana Piri Rajh,  Edo Rajh and  Sandra Horvat  
Open Access
|Jun 2024
Authors

Authors

Sunčana Piri Rajh

spiri@net.efzg.hr

University of Zagreb Faculty of Economics and Business, Zagreb, Croatia

Edo Rajh

The Institute of Economics, Zagreb, Croatia

Sandra Horvat

University of Zagreb Faculty of Economics and Business, Zagreb, Croatia
DOI: https://doi.org/10.2478/zireb-2024-0011 | Journal eISSN: 1849-1162 | Journal ISSN: 1331-5609
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Language: English
Page range: 231 - 252
Published on: Jun 3, 2024
Published by: University of Zagreb, Faculty of Economics & Business
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
consumer decision-making styles,
Consumer Styles Inventory (CSI),
heritage sites,
cluster analysis,
consumer behaviour
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance

© 2024 Sunčana Piri Rajh, Edo Rajh, Sandra Horvat, published by University of Zagreb, Faculty of Economics & Business
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 27 (2024): Issue 1 (May 2024)
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